Designer experienced in creative and digital strategy, user experience, marketing, creative operations, and branding at a global scale.
Actively crafting brand experience at Expedia Group.
Hotels.com | Travel
Hotel Like a Pro
We expanded Hotels.com’s visual identity as part of a dynamic brand strategy, partnering with the NBA to enhance brand perception and reach new consumers.
The campaign saw strong engagement, with some channels surpassing 12M views.
Expedia Group | Tech
eMail Design System
I contributed to the transformation of Expedia Group’s email communications by helping develop a unified design system and module library.
Analysed ~400 modules, optimized 100, reduced redundancy, improved efficiency by 33%, and supported campaigns across 10+ brands, 20 languages, and 32 regions.
Expedia | Travel
Expedia, Made to Travel
I specialise in blending above-the-line creative with digital strategy to create seamless, engaging omnichannel brand experiences.
By enhancing user journeys across apps, websites, social media, and online campaigns, I ensure a consistent, impactful brand presence that drives meaningful engagement across all platforms.
One Key | Rewards
One Key
Integrated the fresh brand identity of Expedia Group’s OneKey Rewards program across platforms like Expedia, Hotels.com, Vrbo, Wotif.
This effort brought consistency to product interfaces, websites, and emails, improving the user experience and establishing OneKey as a recognisable loyalty program across the group’s brands.
Vrbo | Rentals
Relax, you booked a Vrbo
Transformed Vrbo’s digital presence by incorporating the refreshed visual identity into key touchpoints, including the app, website, social media, and marketing efforts.
This strategic approach created a consistent and engaging user experience, strengthening brand recognition and trust.
Knight Frank | Property
Exclusive View
Enhanced engagement by transforming an offline magazine into a dynamic digital experience for global investors.
Led UI/UX for the real estate platform, designing a scalable system with features like advanced search, saved listings, and performance insights to support confident decision-making.
Ages Made in Italy | Fashion
Ages' Brand Identity
Crafted the visual direction for a new Italian leather goods brand created by IED alumni. Merged traditional craftsmanship with modern design through refined branding and a sleek e-commerce platform.
The brand launch sparked early interest online and opened conversations with niche stockists.